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“The question I have about creating a great workshop is…”

What is the best way to check if people have been able to grasp and apply what you’ve taught?

Great question.

I think some kind of pre- and then post- enrollment quiz or assessment might do the trick.

But there’s another part of the equation: you need to release the idea that you are responsible for what people DO with the material you teach.

Unless it’s something like CPR, where there are actual life-and-death implications to them learning or not learning, or there’s some kind of meaningful certification involved, it is none of your business whether they ever implement what you teach.

This was VERY hard for me to learn.

I always felt like I wanted to make sure that every single person got every last drop of what I had to give.

But that was just my ego talking, you know?

Sometimes it’s an important step on a person’s journey to buy a book and not read it.

And sometimes it’s important for them to enroll in a class and not use it.

And that’s OK.

Here’s what I reckon: you are responsible for setting up the learning environment, for creating a safe container, for giving them the very best and most accurate information, tools and resources to help them, and for providing your best guidance & encouragement along the way.

But you can’t make them pay attention.

And you can’t make them apply themselves.

You can’t make anyone do anything.

(Have you noticed that?)

But you can light the lamp.

And you can share your story.

And you never know….you just might change someone’s life.

P.S. By the way – if you enroll in Turn Your Wisdom Into Workshops and then discover you’re the person who’s not using it, just let us know within 30 days and we’ll cheerfully refund your tuition. No questions asked. And you get to keep the bonuses as our gift.)

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Sam is so happy 300

Here’s another answer to one of the questions that you all submitted in answer to “The question I have about creating a great workshop is…”

“I wonder how to create an online workshop that’s suitable for many.”

Great question.

And in some ways, it’s actually the wrong question.

Because you need to create a workshop that appeals very strongly to a select, specific group of people.

That’s the only way it will sell.

Consider these:

  • “Writing Workshop: Become a Better Writer So You Can Get Ahead In Business”
  • “Writing Workshop: How to Write Your Second Novel (When The First One Didn’t Sell That Well)”
  • “Writing Workshop: For Teenage Girls Who Want to Write a Killer College Application Essay”

See? Three very different workshops for three very different markets.

If I just said, “Writing Workshop,” no one would sign up, because I haven’t been clear enough about the transformation I promise.

If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.

P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
——–>>> VIEW IT HERE

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1 of 7: “How Do I Get People to Show Up?”

Sam laughing square 300

I’ve spent all day emailing out answers the questions that you all submitted in answer to “The question I have about creating a great workshop is…”

And by far the most popular question was: How do I get people to show up? How do I market it?

It’s a great question.

Perhaps THE question.

And…I can’t really answer you.

Because there are different answers depending on your content, target market and personal goals.

It’s some combination of being crystal clear about your ideal client and the transformation they are seeking, and making sure that your title, pricing, images, and marketing materials are consistent with that. But it’s also got to match your personal vibe, and of course the timing and delivery need to be just right.

And, if I can say this without sounding too self-serving: get some support.

Frankly, putting together a workshop that is both meaningful and profitable is both complex and complicated.

Complex, in that it has many moving parts, but most of them can be broken down into steps and accomplished with a bit of good information from a reliable source and old-fashioned elbow grease. That’s the “practical” part that’s fairly easy for me to teach. (And I’m doing 3 “Sam Explains the Technology” bonus calls to walk you through the nitty-gritty stuff about platforms.)

Complicated, in that it involves humans, and all of our wackadoodle human behavior. So we need to harness your imagination, your insights, your intuition and your plain good sense to create something that’s never been done before. That’s the “creative” part that requires a bit of a leap of faith on your part, but is also the most fun.

So it’s a lot of moving parts, and it’s a bit scary and mostly exhilarating and it’s exactly the reason I created the Turn Your Wisdom Into Workshops course that starts next week, and I’d love to work with you.

If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.

P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
—–> Click here now to view the replay

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12 of 12: Beautiful Writer’s Group

linda sivertsen 2

For my last installment in this “backstage” look at the world of email and personal development, we’re looking at my dear friend Linda Sivertsen and the Beautiful Writer’s Group.

Linda Sivertsen and The Beautiful Writer’s Group (and me!)

The Beautiful Writer’s Group is a community of writers who get support, insights, cheer-leading and practical advice from our private Facebook page and a monthly coaching call run by me and Linda. It’s super-inexpensive and lots of fun.

—–> Click here to check it out

Linda’s Unique Style

Linda is known worldwide as the Book Mama because she is so genuinely loving. She adores writers and has a true calling to support them. She has published several bestsellers herself and she is friends with every cool agent and publisher in the biz. Several times a year, she leads her Carmel Writing Retreat, where she spends a week with 6 women writers and a gourmet chef, helping them craft their book into something writable and, moreover, salable.

If you look in the “Acknowledgments” of some of your favorite books, you will probably see Linda’s name – that’s how influential she is. She is forever connecting writers with agents, agents with book proposals, and publishers with agents. Because she doesn’t charge for any of this matchmaking, she is trusted by one and all.

She also hosts the Beautiful Writer’s Podcast, which features such guests as Elizabeth Gilbert, Dr. Brené Brown, Seth Godin, Glennon Doyle Melton, Marianne Williamson, Arianna Huffington, Steven Pressfield, Martha Beck, Dani Shapiro, Mary Karr, Leeza Gibbons, Gretchen Rubin, Jillian Lauren…all of them going deep and telling the real TRUTH about their writing practice. It’s a great show, and you can find it on iTunes, SoundCloud and here: http://bookmama.com/category/beautiful-writers-podcast/.

Linda’s Smart Strategy

The Beautiful Writer’s Group is what’s known as a membership site. Membership sites are endlessly flexible (you can tailor your own to whatever audience you like), and Linda’s is delightfully simple.

For a low monthly fee or annual subscription, writers get:

  • Monthly Q&A Coaching Call with me and Linda – giving straight-up honest answers to questions about publishing, platform, marketing, editing, motivation, gremlins and everything else that a writer needs to know.
  • Private Facebook Group – a wonderful, active and supportive group of writers who get to ask ANYTHING and get answers from each other as well and Linda and me.
  • Archived Recordings – exclusive access to previously recorded Q&A calls as well as Expert Calls, many of them with the original co-founder of BWG, the marvelous Danielle LaPorte.
  • Resources List – our own private list of trusted resources to help you wrangle your muse and get published.
  • Bonus Surprises – you never know what new goodie might show up!

You can find out more and join us here: The Beautiful Writer’s Group

Idea You Could Borrow for Yourself

Think about ways that you could:

1) Create a community that supports your tribe

– Private or Public Facebook groups are easy and free

MeetUps allow you to create and advertise live local events for a low cost

Zoom Conferencing allows you to easily video conference online

2) Provide ongoing value to that community

– Offer wisdom, resources and outside experts

– Perhaps most meaningfully, a way for them to connect with each other – a directory, perhaps?

– Send a free daily email to inspire them and keep them on track

3) Create ongoing recurring revenue for you

– If you have 100 subscribers at even just $10/month, that’s an extra $1000 without too much additional work

– You can offer your membership special deals, up-sells and opportunities to generate even more revenue and serve them better

– You can generate affiliate and sponsorship revenue by giving trusted businesses occasional access to your tribe

I hope you’ve enjoyed this 12-part series, and I hope it has you dreaming up ways you can grow your business, make more moolah and help more people.

Let me know what actions you’re inspired to take, OK? You know I love to hear from you.

Yours,

Sam

P.S. If you’re looking for a cheap and effective way to support your journey as a writer, I deeply recommend The Beautiful Writer’s Group – try it and see for yourself! – S

P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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11 of 12: Private – By Application Only

We’re almost done with our “backstage” look at the business-building methods that some of my best friends and favorite teachers and I are using, so you can not only benefit from all the fabulous freebies, but you can also start to develop a vision for your own marketing.

Here’s a look at one of the most effective and low-tech ways to get new clients –

Leonore Tjia and the Focused Strategy Session

Leonore Tjia (sounds a bit like: Chee-ah) has been my Head Coach and Team Leader for almost five years. I am so excited, because her schedule has shifted a bit recently, and she’s got time to offer private coaching to a few select clients.

—–> Find out more here: www.TheOrganizedArtistCompany.com/coaching

Leonore’s Unique Style

Leonore is a deeply creative individual who is interested in every kind of human expression. She writes, she sings, she kulns (a Scandinavian way of “singing in” the cows – no joke) and she excels at making her everyday life a continual expression of beauty, comfort, sensuality and joy. She is a Certified Online Business Manager, so she knows pretty much all there is to know about the tools and systems you need to run a business.

She also has extensive experience working in the field of sexual empowerment, and has recently been doing additional work in Internal Family Systems.

Most of all, she is unflappable. In the face of everything from technical disasters, onstage mishaps, financial meltdowns and me totally freaking out, she is cool as a cucumber. You can tell her anything. She’s unshockable. Her intelligence, compassion and plain good sense are always in play.

Oh – and she doesn’t believe in your excuses. She knows you can achieve anything you desire. As a coach, she will shake you out of your old patterns faster than you can say, “my old patterns.”

(You’ve got to love a woman who can organize your mailing list, call you on your bullsh*t AND improve your sex life… : )

Leonore’s Smart Strategy

Leonore has created a beautiful sales page that gives a good sense of both her ideal client and the kinds of problems she’s great at helping solve. It’s well-designed to be intriguing…but only to the right person. See it here: www.TheOrganizedArtistCompany.com/coaching

The next step is an invitation to fill out an quick 5-question application. This application asks for your contact info and also asks some penetrating questions.

There are a few advantages to asking people to apply:

The action of filling out the application is, in itself, a gift to the potential client. It’s not often that a person has the opportunity for deep self-inquiry, and the act of filling out a well-constructed application can be quite illuminating.

Obviously, being able to read what a potential client writes about him or herself is a terrific pre-qualifier, so Leonore can start to identify really great prospects in advance.

Finally, they schedule a consultation or strategy session with her.

During the strategy session, Leonore will ask more qualifying questions to discover if the person is really ready, willing and able to commit. If so, she will invite them to work with her and discuss pricing.

By this time in the process, it’s pretty clear to everyone if it’s a good match or not. REMEMBER: we only ever want to work with ideal clients who are eager to work with us.

Ideas You Could Borrow for Yourself

1) If you had to create a sales page for yourself on short notice, what would you say? Practice describing your talents, skills and quirky abilities until you can do so without blushing.

2) Take a look at how Leonore describes her ideal client at www.TheOrganizedArtistCompany.com/coaching and try to emulate her. What are the qualities and characteristics of the people you love to work with?

3) What questions would you ask on an application? Are they the same or different from Leonore’s?

Let me know what you come up with, OK?

Yours,

Sam

P.S. If you have been wanting some insight and support in moving toward a life of greater simplicity and joy, please consider this opportunity to work with Leonore. You’ll be thrilled with the speed at which your life improves. Find out more here: www.TheOrganizedArtistCompany.com/coaching. – S.

P.P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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10 of 12: Quizzicle?

10 of 12

We’re going to look at one of the hottest “freebies” there is and how it’s being used by one of the hottest teachers I know.

Sage Levine of Conscious Women Entrepreneurs

Sage has created a terrific quiz: What type of Workshop Leader are YOU?

——> CLICK HERE to take the quiz & get the results emailed to you

Sage’s Unique Style

Sage is down-to-earth and fun-loving and quite a bit smarter than your average bear. She focuses her work exclusively on women – even her own team is all women – and she truly believes that a feminine approach to leadership and business can not only transform lives, but indeed, the planet.

Sage loves to travel and she loves philanthropy, so she’s structured her business in such a way that she takes several long trips each year. She’s been everywhere from the Amazon to Africa, and I happen to know that she took her entire team to Hawaii this year – isn’t that cool?

As someone who has built a seven-figure business from scratch, Sage really knows her stuff. She’s a great teacher with a strong business philosophy, and she really is working to make the world a better place.

—–> I recommend getting on her list and taking advantage of her multiple freebies (start with the quiz : )

Sage’s Smart Strategy

A quiz is a fantastic way to invite people into your list. Not only are quizzes FUN, but they have the added benefit of allowing you to learn a lot about your prospects.

Quizzes also leverage one of the most powerful tools in marketing: intellectual curiosity. When faced with a compelling question like, “What kind of Workshop Leader are YOU?” even grizzled veterans like me want to know the answer!

Finally, quizzes are cool because they invite immediate engagement. The sooner you can get people INTERACTING with your material (clicking, sharing, commenting, rating, sharing….) the better off you are.

Idea You Could Borrow for Yourself

What ONE piece of information would help you communicate more intelligently with your clients? Could you make a quiz designed to elicit that data?

For example, if you’re a health coach, you might want to know more about your clients’ eating habits, so you could create a quiz called, “What’s Your Diet Downfall? Take this quiz to discover the sneaky nutritional habits that are ruining your waistline!”

Or if you were a visual artist, you could create a quiz called, “Does It Have to Match the Couch? Take this quiz to discover how sophisticated an art-buyer you are!”

Even just playing around with this concept can lead to some juicy ideas, yes?

Let me know what you come up with, OK?

—-> And be sure to check out Sage’s quiz and see what you would do the same, or differently!

Yours,

Sam

P.P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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9 of 12: Filling Live Events

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In this series, I am taking you “backstage” in the world of email and personal development, and take a look at the business-building methods that some of my best friends and favorite teachers and I are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing.

My hope is that this will make you both a smarter consumer and a better entrepreneur.

(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)

Why Do a Live Event?

Few things are harder than actually getting people in a room. On the other hand, few environments are more conducive to learning than getting people in a room.

When you can get people out of their normal routine and into a controlled environment, you can help them make big breakthroughs in a short amount of time.

And certainly, when you’re doing an intensive training like my upcoming Evergreen Implementation Retreat, which is designed to walk entrepreneurs through the step-by-step process of setting up the systems they need to have a successful evergreen (or, “automatic”) profit system, you need several days to cover the material and, since this is a done-with-you program, to actually get the work done.

(If you’re interested, you can see more about this retreat here: http://evergreenretreat.co)

Using Preview Events

Offering free preview events – either teleclasses or webinars – is a fantastic way to drum up interest in your live event. You want to make sure that you are offering EXCELLENT content, of course, so the whole thing isn’t just a big commercial, and you want to make sure that whatever you’re teaching leads naturally into whatever you’re teaching at your live event. That way, if people just want to take advantage of the preview, they get good stuff, and if they decide they want to take the next step and go deeper with you, it makes sense for them to do that.

For example, on Tuesday, I’m offering the second of three free trainings to promote the Evergreen Implementation Retreat. These trainings came out of our need to do prep work with the folks who were already enrolled, so we figured, well, heck, why not just open it up to everyone, and maybe one or two more people will be inspired to join us.

These may be the most content-rich and purely practical free trainings I’ve ever offered:

  • The REAL story about how to use Facebook Ads to build your tribe & make money
  • How to design your work so that you turn prospects into RAVING FANS
  • How to track the numbers in your business that really matter (making metrics sexy : )

—–> CLICK HERE to be a part of these super-valuable free trainings and get the recordings

Here’s the raw link in case you want to share it with a friend: https://sambennett.infusionsoft.com/app/form/evergreen-retreat

NOTE: I know these trainings may feel a little “advanced” for some of you, but go ahead and sign up anyway – it’s so good to stretch and discover new things!

And if you feel like Facebook ads are just too hype-y and sales-y for you, I invite you to reconsider. In Justin’s training (which you can get immediate access to here) he shared his “AIDA” formula –

  • Attention
  • Interest
  • Desire
  • Action

So, let’s say I wanted to offer a poetry-writing course for people who’d lost their spouses (that’s about the most low-key, emotional scenario I could think of : )

I would still apply the AIDA formula and write something like:

Has your heart been broken open by grief? (ATTENTION)
Are you missing a loved one but people keep telling you to “move on”? (INTEREST)
Would you like to experience the deep healing that can come from writing? (DESIRE)
Click here for this free 20-minute exercise in poetic grieving. (ACTION)

And you could use a beautiful, evocative image —

The PRINCIPLES of the ads remain the same, and you can use them for any subject, style, vibe, price point or taste level that you choose.

The main thing is that you be super-clear on: WHO are speaking to? WHAT problem are they experiencing right now? WHAT can you offer them that will help them? WHAT ONE ACTION do you want them to take right now? That’s it.

Ideas You Could Borrow for Yourself

1) Whether you do live events or not, think about the PROCESS that you use to attract your ideal clients.

2) Think about what SPECIFIC problem people have before they come to your event, and do your preview call around that.

So if your event is about “How to Live Out Your Soul’s Purpose,” your preview event might be about “The Real Reason You’re Tired and Stressed Out: How Discovering Your Soul’s Purpose Can Energize You.”

Or if your event is about “Tax Secrets for Dog Trainers” then your preview event might be called, “Can I Claim My Dog as a Dependent? and Other Tricky Tax Questions Answered.”

Make sense?

Let me know what you come up with, OK?

Yours,

Sam

 

P.P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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expert lisa and sam

Do you know what the single most important thing is in business?

It’s the same “most important” thing in family, in health and in life.

Relationships.

Your success is almost 100% determined by the quality and quantity of your relationships. If you have good relationships, you can overcome any setback, you can conquer any problem and you can grow faster than you ever thought possible.

As we take this 12-part look at the marketing and business strategies that my friends and I are using, we’ve gotten to one of my favorites: simple partnerships.

So let’s look at a favorite method I’ve created for myself around partnerships:

Sam’s Free Monthly Expert Call

Once a month, I do a call with someone I know, and I invite my whole list to participate. There’s no sales allowed on the call, although I always encourage my guest to offer a juicy freebie, and mostly we just….talk. I let the conversation be pretty open and free-wheeling, and I always learn something new.

—-> Click here to join in this month’s Free Expert Call, “Money, Spirituality and the Art of Living Happy” with my friend Lisa Jones

Some Unique Style Points

1) WHERE TO FIND THEM: I meet my expert friends all over the place, but mostly I have met them as fellow participants in coaching programs. I find that when you get into a disciplined community with a bunch of smart, invested people, you automatically raise the quality of your relationships. That’s how I met Lisa Jones, and when you experience her solid-gold heart and shining spirit, you’ll understand what I mean.

2) WHEN TO ASK THEM: I do not usually rush in with an invitation to partner. I like to observe people for a while, and get a good sense of who they are and how they do business. I like to have had a few heart-to-heart conversations with them, preferably about something OTHER than business. This way, when I write to you all that I am interviewing “my friend,” it’s because the person truly IS a friend.

3) WHAT TO ASK THEM: I love inviting people to partner in an easy, short-term, low-commitment way like my Monthly Expert Calls. It doesn’t require a bunch of prep time, they don’t have to mail to their own list about it and it’s fun to do. Once I’ve done something “light” like this, I know whether I want to partner with them more deeply. Date before you get married – that’s my advice : )

PRO TIP: I always ask an open-ended question on the registration forms. Reading your answers to these questions is always SO illuminating. Not only do my expert and I get a sense of where you are “at” with the given topic, but it also shows me the EXACT LANGUAGE you are using to express your problems, concerns and questions. As any copy writer worth her salt will tell you, being able to express a problem in the exact words your prospects are using goes a long way toward building credibility and increasing sales.

The Smart Strategy

There are three ways I could better use these Expert Calls, making them more to my advantage.

(Can you guess what they are?)

1) BETTER LIST-BUILDING: I could ask my guests to promote the call to their list, too. That way we would BOTH get some list-building benefit.

2) REUSE THE CONTENT: I could re-package the interviews as a series. I could offer them as “Best of…” recordings, or even repackage them as a podcast.

3) TIT-FOR-TAT: I could ask for something in return. I could ask for my experts to do an interview with me to their list at a later time, or to do an affiliate mailing for me.

But as it is, I’d rather leave this particular series “pure” – it makes it more fun for me, and honestly, I don’t need for it to grow my list or make me more money right now. I may rethink this in the future, but for right now, it’s just a joy.

Idea You Could Borrow for Yourself

I can think of a few different ideas you could borrow from this strategy:

1) Give your prospects an opportunity to describe their problems and questions in their own words. That kind of market research is indispensable.

2) Start your own interview series. And don’t be afraid to ask “big names” – you’d be surprised how willing people are to be interviewed, especially when it doesn’t come with the provisos of a summit.

3) Take a look at the caliber of your professional relationships. Are you hanging out with “better tennis players”? If not, make it a top priority to seek out a program, organization or society that contains the kind of people you’d like to emulate.

—-> NOW one-click register for my call with Lisa about “Money, Spirituality and the Art of Living Happy”

Let me know what you come up with, OK?

Yours,

Sam

P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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7 of 12: Meet In Person?

Samantha Bennett photographed by Mikel Healey

I hope you’re enjoying this 12-part series, taking you “backstage” in the world of email and personal development, and looking at the business-building methods that some of my best friends and favorite teachers and I are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing.

My hope is that this will make you both a smarter consumer and a better entrepreneur.

(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)

So let’s look at one of the most low-tech ways to build an audience: live public events.

Start Right Where You Are Book Launch

My new book, “Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists” was released by New World Library in November, and I’ve been doing a fair number of live events to help promote the book.

And there’s actually a few more coming up:

—–> Emeryville, CA – Barnes and Noble – Thursday, Jan. 19 at 7pm

——> Santa Barbara, CA – Chaucer’s Books – Tuesday, Jan. 24 at 7pm

——> Santa Monica, CA – Library – Saturday, March 11 at 2pm

And I’d love it if you wanted to RSVP and see me!

Sam’s Style

I find that it’s easiest for my live public events to be fairly informal. After all, people don’t always arrive on time, and sometimes they need to leave early, and you want your presentation to be flexible enough to accommodate that.

Also, you never know how many people will be there. I’ve done events for 4 people and I’ve done them for 40. You need to stay cool, no matter what, and create something that works for everyone.

I usually do a combination of a brief talk, a reading from the book and then open Q&A.

PRO TIP: If you want to take questions at the end, it’s best to give people a chance to speak right at the beginning as well. Have them announce where they’re from, or share something that keeps them stuck – anything, really. But you want to get their voices in the room. It’s very challenging to ask people to share when they’ve been sitting quietly for 40 minutes, you know?

Sam’s Smart Strategy

Live public events are a lot of fun, but DO NOT underestimate how difficult it can be to fill a room. Even in LA – where I have tons of friends – I have found it hard to get very many people to show up. You may have noticed that even the most popular authors don’t really do live events anymore, because it’s just not worth their time.

I will say that the DELIGHT of a public live event is the random attendance of people who more or less just wander in. They can turn out to be super-fun new fans. It’s hilarious when someone just wanders in off the street and then ends up purchasing 10 books and becoming a life-long fan.

PRO TIP: I would recommend that you recruit your most social friend to be MC and “social director” for the event, and have him/her make phone calls to bully, bribe and cajole people into coming. If you don’t invite people PERSONALLY, they are apt to stay home.

Another cool thing I did during one reading was to do a Facebook Livestream – that opened up the event to a wider audience, and shared the excitement.

Idea You Could Borrow for Yourself

There’s a million ways to do a public live event.

You could:

  • Partner with a local yoga studio, bookstore, coffee shop, gym or other gathering place
  • Host a “Meet Up” https://www.meetup.com/
  • Become part of a larger event, like a street fair, art fair or neighborhood festival

Be sure you have a way to collect contact info from everyone there (even passing around a legal pad is OK) and make sure you follow up with a thank-you.

But whatever you do, stay loose, stay curious and DO NOT take it personally no matter how many people show up. And don’t count in on it to make money – this is a PR event, not a profit-generating event. I usually sell just enough books to cover the cost of buying a round of drinks afterwards : )

And frankly, if you’re just starting out, I would recommend doing a PRIVATE live event (like in someone’s home, or in a classroom, or speaking at someone else’s event) first. That’s likely to get a higher attendance and a better-qualified audience.

Let me know what you come up with, OK?

Yours,

Sam

 

P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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Paula Johnson

Today I want to talk about Summits.

If you’re just joining us, we’re going “backstage” in the world of email and personal development, and taking a look at the business-building methods that some of my best friends and favorite teachers are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing.

I’m going to get underneath the hype and examine each teacher’s:

  • unique style
  • smart strategy
  • ideas you could borrow for yourself

So you can discover what’s going on behind the curtain.

My hope is that this will make you both a smarter consumer and a better entrepreneur.

(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)

So let’s look a very popular list-building strategy: Summits.

The Manifesting Wealth Retreat

This summit promises that you will, “Discover Your Money Powers, Unlock the Secrets of Living Life on Fire and Design Your Best Year Yet!”

It’s being hosted by Paula Johnson, who’s a very nice Canadian lady with a Master’s degree in Counseling Psychology.

—-> Check it the Summit here: https://paulajohnson.samcart.com/referral/JzmlT3J1/418190

The Manifesting Wealth Retreat’s Style

To be perfectly blunt, this summit is perfectly normal. The speakers are of good caliber, the message is good and Paula is a good interviewer.

—> Go ahead and click here to sign up and see what I mean
(Don’t worry – you can always unsubscribe right away – no one minds.)

Manifesting Wealth’s Smart Strategy

Here’s the deal with Summits:

One person (in this case, Paula) reaches out to a bunch of experts (me) around a common theme (in this case, money). She interviews each of us, and we all agree to mail our lists promoting the summit.

It’s a great deal for the organizer, because if you have 20 experts, and they each have a mailing list of 10,000 or more, you are now in front of an audience of + 200,000. Even if only 1% of those people opt-in, you have still grown your list by over 2,000 highly-qualified prospects in one swell foop : )

It’s a so-so deal for the experts. We get to promote our message, and usually get to offer a freebie, so some percentage of the larger audience is now opting in to our list. (I usually get 50-100 new readers from a Summit, which isn’t great, but isn’t terrible, either.) Mostly I do it because I like teaching and I like helping other people build their businesses.

It’s an OK deal for the customers, too. They get access to a bunch of free wisdom and groovy freebies, and, especially for beginners, it can be a terrific introduction into the world of personal development.

If the Summit offers an upsell (and this Manifesting Wealth one does – you can get the recordings and some bonus materials for just $47) then the experts usually get an affiliate commission on those sales. To this day, I don’t I’ve ever made over a hundred bucks on any Summit upsell.

So no one is in it for the money – it’s all about the list-building.

I think the bloom is a bit off the rose for summits these days. Audiences are a bit burnt out on them, and especially the ones with 2-3 interviews a day are just too overwhelming to be consumed easily.

Also, they are a TON OF WORK to put together. Organizing the speakers, coordinating the interviews, creating the copy, making sure all the links work and then making sure that all the experts really DO mail…dude, it’s like herding cats. It’s a big, big job.

There are companies that will “produce” your Summit for you, but I can’t say I know much about them.

Bottom line: it’s a tried-and-true method to build up your email list, but it’s also an enormous amount of effort.

Idea You Could Borrow for Yourself

If you’re just starting out, then hosting a summit will give you a big boost, and appearing on summits will help you hone your message, practice your interview style and have something different to offer your list. So I wouldn’t say “don’t do it,” but I would advise you to be very clear about your desired outcomes.

I think there’s a lot of opportunity to take the underlying ideas and collaborative spirit behind the Summit concept and do them in new ways… What do YOU think?

Let me know what you come up with, OK?

Yours,

Sam

P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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