Over the next twelve days, I’m taking you “backstage” in the world of email marketing and personal development. We’re looking at the right-now business-building methods that some of my best friends and favorite teachers are using, so you can not only benefit from all their fabulous freebies, but you can also develop a new vision for your own marketing.
I’m getting underneath the hype and examining each teacher’s:
- unique style
- smart strategy
- ideas you could borrow for yourself
So you can discover what’s REALLY going on behind the curtain.
My hope is that this will make you both a smarter consumer and a better entrepreneur.
(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)
So let’s look at the way that one of the hottest, most controversial and most hilarious coaches in the entrepreneurial-training space is rocking her business:
Suzanne Evans and The Speaking Solution
Suzanne is currently launching “The Speaking Solution” that helps people get over their blocks around getting speaking gigs – particularly around visibility issues – and grow their businesses.
—–> Check out the video here: https://helpmorepeople.isrefer.com/go/TRAINING/sbennett
NOTE: See that link up there? That is a raw link known as an “affiliate link.” It is a personalized link to a web page that allows me to refer to you to Suzanne’s work, and once you opt-in to her system, you are automatically tagged as coming from me. Then, later, if you buy something, I may (or may not) get a commission. Usually these links are embedded (like this) but I have opted to show you the whole thing so you can get a better sense of how this all works.
I think affiliate emails are great. They allow me to share wonderful products and services with you and provide some nice extra income. But it’s easy to “burn out” your list with too many of the wrong kind of emails, and there are some very real ethical questions involved. So I have the following guidelines for my business:
1) I only recommend stuff I would cheerfully recommend even if there were no commission.
2) I only recommend stuff from people I know personally and love, or products I myself have used and loved. The once or twice I have veered from this policy, I have deeply regretted it.
3) I generally only mail once per offer. Even though affiliates always want you to mail 2-20 times, I simply smile pleasantly and tell them that you all are an unusually engaged and responsive list of smart people, and one email will suffice.
4) I never count on affiliate income – it’s not that big a part of my revenue stream, so I think of it as just gravy. Plus, affiliate tracking is not an exact science, and everyone involved knows there’s lots of room for error. There’s no sense getting all hepped up about a few hundred bucks here or there. Better just to treat every payment as a delightful surprise.
5) I write my own copy. Affiliates will always provide you with “swipe copy” that they have pre-written for you, but I never use it. I may borrow a phrase or two, but it’s important to me that I explain to you in my own words exactly why I’m recommending this thing or that.
6) I always disclose my affiliate relationships clearly and in no uncertain terms, usually in a PS (which is the most-read part of any email). This is in accordance with the Federal Trade Commission’s regulations, but it’s also just polite and good business.
(Here’s the link to the FTC’s current policy if you really want to get into it: https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf)
OK – now – back to my analysis of Suzanne’s offer —
Suzanne’s Unique Style
She once sent out an email with the subject line: “Fat, Gay and Broke.”
(The email went on to explain that she is now only two of those three things : )
Her brand is called “HELL YEAH!” and her color is hot pink.
So….you know….she’s not exactly shy.
I find Suzanne’s tell-it-like-it-is style kind of hilarious, and we both have a background in the theatre so I think I dig her vibe because of that, but she is not for all markets. She swears like a sailor, and she can be quite intimidating. But her material is rock-solid and her heart is always, I believe, in the right place.
Brash, ballsy, fun, salty, brave, successful, honest — I think of her as the coach most likely to serve margaritas during her VIP days. I’ve never worked with her personally, but we have a lot of mutual friends, and I’ve enjoyed her work from a distance for years.
Suzanne’s Smart Strategy
Suzanne is currently running a very elaborate launch – the kind of multi-part campaign that is impossible for beginners to emulate – so don’t get intimidated.
Right now, her current “lead magnet” is a free video training:
—–> Free Video: How To Market, Mobilize, and Monetize Your Message in 2017
She says this video will help you:
- Open up business and speaking opportunities right where you are, even if you don’t live in or near a major city
- Overcome the “imposter syndrome” that plagues so many people from delivering with clarity and speaking with power
- How to move from “free to fee” and start commanding the fees and honorariums you and your message deserve
This leads into additional videos and a workbook and then a free online “speaking bootcamp.” Eventually she makes an offer for her speaker training program.
That’s a lot of stuff : )
Idea You Could Borrow for Yourself
I think it’s cool that Suzanne can appeal to different learning styles with her different freebies. And the more of your stuff people consume, the more they come to know you, like you and trust you. Which then makes it easier for them to invest with you, if it’s right for them.
So if you’ve already got one kind of freebie or “lead magnet” out, you might want to explore another medium for your next one.
The other thing about Suzanne that I want to underline for you is this —
if you EVER got told that you were
then PLEASE let yourself be inspired by Suzanne and how she owns her power, her humor and her personality.
Let me know how it goes with you, OK?
P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.