In this series, I am taking you “backstage” in the world of email and personal development, and take a look at the business-building methods that some of my best friends and favorite teachers and I are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing.
My hope is that this will make you both a smarter consumer and a better entrepreneur.
(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)
Why Do a Live Event?
Few things are harder than actually getting people in a room. On the other hand, few environments are more conducive to learning than getting people in a room.
When you can get people out of their normal routine and into a controlled environment, you can help them make big breakthroughs in a short amount of time.
And certainly, when you’re doing an intensive training like my upcoming Evergreen Implementation Retreat, which is designed to walk entrepreneurs through the step-by-step process of setting up the systems they need to have a successful evergreen (or, “automatic”) profit system, you need several days to cover the material and, since this is a done-with-you program, to actually get the work done.
(If you’re interested, you can see more about this retreat here: http://evergreenretreat.co)
Using Preview Events
Offering free preview events – either teleclasses or webinars – is a fantastic way to drum up interest in your live event. You want to make sure that you are offering EXCELLENT content, of course, so the whole thing isn’t just a big commercial, and you want to make sure that whatever you’re teaching leads naturally into whatever you’re teaching at your live event. That way, if people just want to take advantage of the preview, they get good stuff, and if they decide they want to take the next step and go deeper with you, it makes sense for them to do that.
For example, on Tuesday, I’m offering the second of three free trainings to promote the Evergreen Implementation Retreat. These trainings came out of our need to do prep work with the folks who were already enrolled, so we figured, well, heck, why not just open it up to everyone, and maybe one or two more people will be inspired to join us.
These may be the most content-rich and purely practical free trainings I’ve ever offered:
- The REAL story about how to use Facebook Ads to build your tribe & make money
- How to design your work so that you turn prospects into RAVING FANS
- How to track the numbers in your business that really matter (making metrics sexy : )
—–> CLICK HERE to be a part of these super-valuable free trainings and get the recordings
Here’s the raw link in case you want to share it with a friend: https://sambennett.infusionsoft.com/app/form/evergreen-retreat
NOTE: I know these trainings may feel a little “advanced” for some of you, but go ahead and sign up anyway – it’s so good to stretch and discover new things!
And if you feel like Facebook ads are just too hype-y and sales-y for you, I invite you to reconsider. In Justin’s training (which you can get immediate access to here) he shared his “AIDA” formula –
So, let’s say I wanted to offer a poetry-writing course for people who’d lost their spouses (that’s about the most low-key, emotional scenario I could think of : )
I would still apply the AIDA formula and write something like:
Has your heart been broken open by grief? (ATTENTION)
Are you missing a loved one but people keep telling you to “move on”? (INTEREST)
Would you like to experience the deep healing that can come from writing? (DESIRE)
Click here for this free 20-minute exercise in poetic grieving. (ACTION)
And you could use a beautiful, evocative image —
The PRINCIPLES of the ads remain the same, and you can use them for any subject, style, vibe, price point or taste level that you choose.
The main thing is that you be super-clear on: WHO are speaking to? WHAT problem are they experiencing right now? WHAT can you offer them that will help them? WHAT ONE ACTION do you want them to take right now? That’s it.
Ideas You Could Borrow for Yourself
1) Whether you do live events or not, think about the PROCESS that you use to attract your ideal clients.
2) Think about what SPECIFIC problem people have before they come to your event, and do your preview call around that.
So if your event is about “How to Live Out Your Soul’s Purpose,” your preview event might be about “The Real Reason You’re Tired and Stressed Out: How Discovering Your Soul’s Purpose Can Energize You.”
Or if your event is about “Tax Secrets for Dog Trainers” then your preview event might be called, “Can I Claim My Dog as a Dependent? and Other Tricky Tax Questions Answered.”
Let me know what you come up with, OK?
P.P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.