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Personal Branding for Creatives (the Easy Way!)

 

My Heroes

Confused about personal branding? Not sure how to describe you or your work in a way that doesn’t feel weird?

You’re not alone. Personal branding is complicated for everyone.

The problem in creating a personal brand is that we are on the inside of our own heads, having an interior experience of ourselves. We have never been on the receiving end of our own energy. We have never flirted with us. We have never seen us from the side, or from across the room.

At the same time, everyone else on the planet is having an exterior experience of us. They don’t share our perspective and they can’t hear the voices in our heads : )

So we need to come up with a vocabulary that describes us truthfully. One that captures both our internal experience of ourselves as well as everyone else’s exterior experience of us.

Luckily, we can do that pretty quickly, because you’ve been being you for some time now. We just have to find the right words.

Experiment with this quick 20-minute video. I bet you’ll be delighted with what you discover. Leave a comment and let me know, OK?

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Even the Stars Fall

Even the Stars Fall

Here’s a short reflection on life’s ups and downs written during a bit of a low point this past fall. I find it oddly comforting.

Even the stars fall.

Ascension is not better.

Descending is not worse.

Depth is good.

And the ride down is a breeze

As soon as you stop telling yourself that it’s not.

The ride up can be breezy, too

As soon as you drop the story about

The ladder and the struggle.

In fact, maybe it’s you who is

Standing still

with the Universe orbiting your perfect self.

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Write Great Emails
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“I got my money’s worth in the first two sessions. – changed Every.Thing.” – Tim

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“After I worked with Sam, I finally finished a book manuscript.” – Ellen

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“Sam beautifully supports the creative spirit. There are times she speaks a truth that you are not even aware exists inside you.”- Robin

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– [daily] short inspirational email

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So now the question is…

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Do you want to make an additional $10k a year?
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Or put 10k poems out into the world?
Do you want to write 10k measures of music?
Whatever your 10k goal is, the 365 Club Pro Membership will help you get there.

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– Personal Branding
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Yours,

Sam.

P.S. Are you wondering how much it is? I’m not trying to be cagey about it…but I do want you to DREAM for a minute before you dismiss the idea out of hand.

Because let’s face it – if it it’s not the right program for you, then it doesn’t matter how expensive it is or isn’t. And if it IS the right program, well, then it will always be 100% worth it, right?

So….I’m curious –

– What would it be worth to you to be supported in taking daily steps toward your dream?

– What might you be able to accomplish if you were talking with me every week?

– How much of a difference would it make if you had a community of like-minded geniuses to cheer you on and hold you accountable?

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OK – now you can click HERE to fill out this super-quick application, and then we’ll have a brief chat, and if we both feel it’s right, I’ll be happy to welcome you in to this new, transformational program. – S.

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Results! from the Evergreen Retreat

In January, 2017, a small group of brave entrepreneurs came together for an unusual experiment:

GOAL: to create an evergreen traffic/sales system in just 3 days

Our results were outstanding.

Please enjoy these unedited testimonial videos.

Mellissa Seaman


Beatrice Briggs


Jaime Lyerly


Melissa McFarlane


Scott Desgrosseilliers


Leonore Tjia


 

Will you join us for the next retreat in September, 2017?

Email Sam at Sam@TheOrganizedArtistCompany.com for more info.

 

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Dwell in Discomfort

You’ve asked me the same questions over and over and over again.

And mostly they have to do with discomfort.

  • “I’m not sure my work is good enough.”
  • “I’m an introvert so I never go to events or conferences.”
  • “I clam up when it’s time to state my prices.”
  • “I feel like everyone’s going to know that I’m a fraud.”
  • “I’m totally tech-phobic.”

And you let these persistent thoughts keep you stuck in the dim grey of not-doing.

And the world spins on.

You don’t start your business.
You don’t write your book.
You don’t make enough money.
You don’t make friends with powerful people.
You don’t fulfill your creative promise.

And the world spins on.

Waiting for your work.
Waiting for you to be bold.
Waiting for you to share your heart with us.

It’s like we’re in some odd stand-off: the world is waiting for your art, and you are waiting to feel comfortable.

This is totally backwards.

You will never feel comfortable BEFORE you take a risk.

You only feel comfortable afterwards.

(And, to be frank, sometimes not even then.)

So you dwell in a twilight of discomfort.

No crashing failures.
No exhilarating leaps of faith.

Just the slow drip of
“I’m not ready,”
“I’m not sure,” and
“Now’s not a good time.”

And the world spins on.

But honey – now is the ONLY time there is.

All of us – we only have today.

Tomorrow is promised to no one.

So please –

Grab your discomfort by the nape of the neck and drag it along with your art into the clear light of day.

And I promise – if you smile while you do it, we will be so dazzled by your bravery that we won’t notice if you wobble a bit.

Smiling and wobbling our way into the future, together we can make this world a better place.

Sam.

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When is it too Late?

That person who expressed interest in your work, but you never followed up with them…and now you think that too much time has passed, so you don’t reach out to them.

The friend who was having a tough time, and you wanted to call or write, but you got busy and now it feels weird.

The thank you note you didn’t send.

The invitation you never made.

The opportunity that passed you by.

It’s a TERRIBLE feeling, isn’t it?

Guess what?

It feels terrible because it’s FALSE.

It’s not too late.

It’s never too late.

As long as you have breath in your body, it is never, ever, ever too late.

If you are still thinking about it, then the possiblity is still alive.
The fact that it is still on your mind means that it is NOT TOO LATE.

But there is a challenge here:

You are going to have to change.

You are going to have to sacrifice

– your perfectionism
– your embarrassment
– your discomfort
– your misplaced pride
– your big idea that you know how long something is supposed to take

and GIVE IN to the DESIRE you have to take action.

It’s time to put on your Big Girl Panties.

And I know — you think about reaching out to that person, or pursuing that opportunity, and you cringe.

It feels scary.

But trust me: you would not still be thinking about it if it weren’t the right thing.

And who knows? Maybe NOW is an even better time than before!

Maybe now is the perfect time.

So here….to make it easier for you, I’ll give you a little script to use:

“Hello X,

I find myself still thinking about you and XYZ today, so I wanted to follow my intuition and reach out.

If it feels right, I’d love to connect. Are you available to talk on DAY at SPECIFIC TIME or OTHER DAY, OTHER TIME?

If not, no worries – but I’d be remiss if I didn’t even ask.

I hope this finds you well.

Yours,
Me”

Take a chance.
Turn that regret into action.
Open yourself up to some new information.

Let me know how it goes, OK?

Yours,
Sam.

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7 of 7: Your Top 7

Imagine yourself having just finished leading a successful workshop…

There were wonderful, engaged participants who are eager to recommend you to others…and who want to work with you again…

You gained a deeper, more delicious understanding of your own work…

And you made a nice profit.

Sounds great, right?

And you know that Turn Your Wisdom Into Workshops (which starts TOMORROW) will give you all the tools, insights and straight-from-the-trenches information to succeed, whether you’re a beginner or an experienced pro.

So what’s holding you back?

(I tried to write this in such a way as to be useful to you whether you’re consider my class or not. Let me know what you think. Is it fun? Meaningful? Annoying? Too woo? Helpful?)

1) You feel like now’s not a good time. You wish this were happening in a few months.

Practical Answer: Yes. Opportunity is often inconvenient. But if you get into it and decide it’s really not working, just let me know within 30 days and I’ll cheerfully refund your tuition. No worries.

Spiritual Growth Answer: This opportunity has presented itself to you now because now is the right moment for you. You don’t have to feel ready. You don’t have to feel confident. You don’t even have to know where all this is going. I have faith in you. The Divine Spirit has faith in you. Your future students have faith in you. The moment to step out in faith is now.

Try This Perspective: I answer the call, knowing that everything is unfolding in perfect time.


2) You don’t feel like you’re really an “expert.”

Practical Answer: Actually, I bet you kind of are. I’ve been leading workshops of all sizes & shapes for over 30 years, and in my experience, most of what makes a great teacher great is life experience, empathy and a unique perspective on the material.

Spiritual Growth Answer: You don’t need to a special certification to be able to help people. And you never have to pretend you know more than you do. You know what you know. That’s sufficient: you know what you know.

Try This Perspective: I know what I know, and I’m learning more every day.

3) You kind of hate the idea of promoting yourself.

Practical Answer: Oh, honey, we all do – especially at the beginning. But it gets a lot easier and more joyful with the support and simple guidelines provided in the class.

Spiritual Growth Answer: You may feel like it’s not really safe for you to be VISIBLE. Or that you already take up too much space. Or that you mustn’t impose on people. But you are ready to move past the point where you let old stories and fear make the decisions for you. Self-promotion may be uncomfortable at first, but if you really want to help people, it’s well worth it.

Try This Perspective: I am ready to stand tall in my truth and share my voice with the people who need to hear it.

4) You really don’t know how much to charge.

Practical Answer: It’s tricky, right? Charge too much and you might turn people off, charge too little and it’s not worth your time. I’ll give you some great suggestions and formulas for figuring out the perfect price point.

Spiritual Growth Answer: Remember that buying and selling is a sacred exchange of energy. Just like other sacred exchanges of energy (a hug, for example, or sex) it requires strong intention, mutual respect and an honoring of the other. As a teacher, you have an opportunity to re-shape your relationship with money. Nothing overcomes an old story like a new experience.

Try This Perspective: Creativity is abundant, clients are abundant, money is abundant. I rejoice in the easy flow of money, energy and time.

5) You’re not sure exactly what you’d teach…or if anyone would be interested in it.

Practical Answer: We cover that in the class, so you’ll have total clarity and focus.

Spiritual Growth Answer: Staying in the “I don’t know” or “I’m still figuring it out” stage for too long is a form of hiding out. It also shows traces of insidious perfectionism.

Try This Perspective: I open up to new information and to my intuition, knowing I am on the right path.

6) I don’t know if I should teach online or in person.

Practical Answer: Both are good. You might want to teach in person if you live in a big city, like being up in front of a group, and if you’re teaching something where you need hands-on access to their physical bodies. You might want to consider teaching online if you want to reach a global community, if you like the “green” aspect of no one having to drive anywhere, and you are OK learning some tech stuff. And certainly you can do both. (I do.) Either way, you’ll get total clarity on this during the class.

Spiritual Answer: Allowing yourself to stay in a state of indecision is keeping your foot on the neck of your talent.

Try This Perspective: It’s safe for me to decide. I can always choose again.

7) I don’t have the money.

Practical Answer: You can get started for just $187. That’s six bucks a day. If you can learn enough to get 10 people to pay you $49 for a one-day workshop, you’ve earned back your investment. And you can do that over and over again.

Spiritual Answer: You always have the money you need to do the things that are truly important to you. And in my experience, the minute you take action, the resources appear. (You’ve had that, too, right? You decide to do something that you really want and then almost immediately, the exact amount you need shows up. Happens all the time.)

Try This Perspective: I take inspired action and welcome in the miracles.

Whatever you decide to do, I hope that you feel clean, clear and fabulous about it.

Yours,
Sam

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CarolandSam

Magic: the power of apparently influencing the course of events by using mysterious or supernatural forces.

What if you could fill your workshops MAGICALLY?

What if you could speak a few words, and have exactly the right people show up?

What if you could wave a wand and have powerful helpers appear out of thin air?

Doesn’t that sound nicer than the “slog and struggle” method?

Well, there ARE some magical secrets to filling a room, getting support and making great money, and my bestie-best friend, Carol Allen, has managed to do all of the above with ease and grace, and she’s agreed to tell you her never-before shared secrets.

—-> CLICK HERE to join in our free Expert Call and get the recording, too

Free Monthly Expert Call
The Magical Power of The Tribe
with me and “The Godmother of the Love Mafia” herself, Carol Allen
Tuesday, March 14
12noon PT/3pm ET/7pm GMT/6am+1 day AEDT

In her real life, Carol is one of the world’s foremost Vedic Astrologer and has one of the most successful love/relationship coaching brands in the internet marketing space. Her emails are read avidly by her tens of thousands of eager readers who love her quippy, fun, girlfriend-to-girlfriend style and wise advice.

But in THIS EXPERT CALL, Carol will be revealing to us the secrets of how she became the Godmother of the Love Mafia.

She’s tell us:

– how she’s managed to become best friends with her “competitors”
– how she creates a loyal, loving community of experts who adore helping one another
– how she entices people to drive 90 minutes or more (in LA traffic!) just to be at one of her parties

ALL without being pushy, weird or bossy.

Everyone loves these Monthly Expert Calls because it’s just me and the friends I adore sharing the REAL STORY behind our strategies, successes and gawd-awful failures.

—-> Don’t miss this deep-content insight call with information you’ll not get anywhere else. F’reals.

REMEMBER: The World Needs Your Magic.

Yours,
Sam

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5 of 7: the Unasked Question

There’s one question that almost no one asked.

You could probably predict most of the questions I get asked about creating great workshops:

– How to even get started? (Especially when I’m already so busy!)
– How to figure out how much info is enough? Or if it’s too much?
– How to attract the ideal participants, who will actually show up & pay up?
– How much to charge?
– How to decide which platforms are best for marketing and delivery?

And if you enroll in Turn Your Wisdom Into Workshops, you will ABSOLUTELY get the answers to those questions and a ton more that you haven’t even thought of yet (like…what do you do if someone wants a refund? What do you do when the tech goes on the fritz? How do you collect testimonials? Is it better to teach in person or online? etc.)

But there is one question that only one brave soul wrote in:

“What if no one shows up?”

And I think it is that question that keeps smart, creative people like you from sharing your wisdom.

It’s a plaintive question.

As a child, I actually had one of those birthday parties where no one came. My babysitter and I just sat at the kitchen table with a cake I had made myself, decorated with a sunburst. (It was the ’70s – everything was decorated with a sunburst.) Finally I took myself up to my room and re-read Little House on the Prairie for the thousandth time.

No one wants to visit those feelings of rejection, sorrow and dashed hopes.

But when I started offering workshops, I had to face those feelings square on.

And so will you.

What a wonderful opportunity for spiritual growth!

You will find that the question, “What if no one shows up?” leads directly to some other interesting questions like:

What if everyone shows up?
What if you don’t show up?
What if you do show up?

What if you show up 100% more than you ever have before?

(Oh, look! It’s another wonderful opportunity for spiritual growth!)

And I bet that if you show up, the right amount of perfect other people will, too.

Finally, just to be super-practical about it, even IF no one shows up (and it totally happens – I myself once offered a workshop that got zero enrollment and man, was that a wonderful opportunity for spiritual growth : ) you will still benefit.

Because once you start creating a great workshop, you have AUTOMATICALLY created the framework for:

  • your book
  • your signature talk
  • a high-level coaching program
  • a “train-the-trainers” certification or licensing program
  • a compelling lead magnet
  • media opportunities
  • a tribe

And it might ALSO cause you to get your sh*t together around:

  • organizing your contacts
  • getting new business cards
  • updating your website
  • figuring out how Facebook ads work
  • putting you back in touch with people (it’s amazing who turns up when you start promoting a workshop – I’ve got several former clients and students enrolled in Turn Your Wisdom Into Workshops and I’m so excited to see what they’re up to)

There’s nothing like a nice, big, scary project like creating a workshop to get you to face your demons, stare down your fears and bust right through your procrastination.

Plus you get to share your wisdom, have some fun and make some good money.

Pretty good deal.

So….let me ask again: what if YOU show up?

Enroll in Turn Your Wisdom Into Workshops today and find out.

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4 of 7: “The Magical Power of the Tribe”

Carol Allen 4x6

How would you like to have the power to gather 50 of the top people in your field for a whole weekend by sending just one email?

How quickly could you grow if you were real friends with the biggest movers and shakers in your community?

Would you like to be considered a trusted advisor and authority in your tribe?

And how about if you could do that while still being your own silly, funny, smart, genuine self?

My bestie-best friend, Carol Allen, has managed to do all of the above with ease and grace, and she’s agreed to tell you her never-before shared secrets.

—-> CLICK HERE to join in our free Expert Call and get the recording, too

Free Monthly Expert Call
The Magical Power of The Tribe
with “The Godmother of the Love Mafia” herself, Carol Allen
Tuesday, March 14
12noon PT/3pm ET/7pm GMT/6am+1 day AEDT

In her real life, Carol is one of the world’s foremost Vedic Astrologer and has one of the most successful love/relationship coaching brands in the internet marketing space. Her emails are read avidly by her tens of thousands of eager readers who love her quippy, fun, girlfriend-to-girlfriend style and wise advice.

But in THIS EXPERT CALL, Carol will be revealing to us the secrets of how she became the Godmother of the Love Mafia.

She’s tell us:

– how she’s managed to become best friends with her “competitors”
– how she creates a loyal, loving community of experts who adore helping one another
– how she entices people to drive 90 minutes or more (in LA traffic!) just to be at one of her parties

ALL without being pushy, weird or bossy.

Everyone loves these Monthly Expert Calls because it’s just me and the friends I adore sharing the REAL STORY behind our strategies, successes and gawd-awful failures.

—-> Don’t miss this deep-content insight call with information you’ll not get anywhere else. F’reals.

0 comments