We’re almost done with our “backstage” look at the business-building methods that some of my best friends and favorite teachers and I are using, so you can not only benefit from all the fabulous freebies, but you can also start to develop a vision for your own marketing.
Here’s a look at one of the most effective and low-tech ways to get new clients –
Leonore Tjia and the Focused Strategy Session
Leonore Tjia (sounds a bit like: Chee-ah) has been my Head Coach and Team Leader for almost five years. I am so excited, because her schedule has shifted a bit recently, and she’s got time to offer private coaching to a few select clients.
Leonore’s Unique Style
Leonore is a deeply creative individual who is interested in every kind of human expression. She writes, she sings, she kulns (a Scandinavian way of “singing in” the cows – no joke) and she excels at making her everyday life a continual expression of beauty, comfort, sensuality and joy. She is a Certified Online Business Manager, so she knows pretty much all there is to know about the tools and systems you need to run a business.
She also has extensive experience working in the field of sexual empowerment, and has recently been doing additional work in Internal Family Systems.
Most of all, she is unflappable. In the face of everything from technical disasters, onstage mishaps, financial meltdowns and me totally freaking out, she is cool as a cucumber. You can tell her anything. She’s unshockable. Her intelligence, compassion and plain good sense are always in play.
Oh – and she doesn’t believe in your excuses. She knows you can achieve anything you desire. As a coach, she will shake you out of your old patterns faster than you can say, “my old patterns.”
(You’ve got to love a woman who can organize your mailing list, call you on your bullsh*t AND improve your sex life… : )
Leonore’s Smart Strategy
Leonore has created a beautiful sales page that gives a good sense of both her ideal client and the kinds of problems she’s great at helping solve. It’s well-designed to be intriguing…but only to the right person. See it here: www.TheOrganizedArtistCompany.com/coaching
The next step is an invitation to fill out an quick 5-question application. This application asks for your contact info and also asks some penetrating questions.
There are a few advantages to asking people to apply:
The action of filling out the application is, in itself, a gift to the potential client. It’s not often that a person has the opportunity for deep self-inquiry, and the act of filling out a well-constructed application can be quite illuminating.
Obviously, being able to read what a potential client writes about him or herself is a terrific pre-qualifier, so Leonore can start to identify really great prospects in advance.
Finally, they schedule a consultation or strategy session with her.
During the strategy session, Leonore will ask more qualifying questions to discover if the person is really ready, willing and able to commit. If so, she will invite them to work with her and discuss pricing.
By this time in the process, it’s pretty clear to everyone if it’s a good match or not. REMEMBER: we only ever want to work with ideal clients who are eager to work with us.
Ideas You Could Borrow for Yourself
1) If you had to create a sales page for yourself on short notice, what would you say? Practice describing your talents, skills and quirky abilities until you can do so without blushing.
2) Take a look at how Leonore describes her ideal client at www.TheOrganizedArtistCompany.com/coaching and try to emulate her. What are the qualities and characteristics of the people you love to work with?
3) What questions would you ask on an application? Are they the same or different from Leonore’s?
Let me know what you come up with, OK?
P.S. If you have been wanting some insight and support in moving toward a life of greater simplicity and joy, please consider this opportunity to work with Leonore. You’ll be thrilled with the speed at which your life improves. Find out more here: www.TheOrganizedArtistCompany.com/coaching. – S.
P.P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.